Real businesses. Real revenue.

Case studies

A look at how revenue-first SEO has grown organic revenue, leads and visibility for established businesses. Every result here is tied back to the bottom line, not vanity metrics.

+212%
Avg. organic
revenue growth
$4.8M
Tracked revenue
from search
3.1×
Avg. return on
SEO investment
40+
Businesses
grown

Selected work.

The detail

Party Photographers Melbourne Event photography · Founded, grown & sold · 12 months
60+ /mo
Leads from search

The problem

A business I started from nothing: no brand, no traffic, no leads, in a crowded Melbourne event-photography market full of established studios. Day one, the only way in was search.

The approach

I built the whole business on organic SEO. The site was structured around exactly how people search, a dedicated, intent-matched page for every occasion: 21st birthdays, engagements, weddings, corporate events, school formals, all backed by local SEO and genuinely useful content.

The outcome

Search became the sole acquisition channel. Within 12 months it was generating 60+ qualified enquiries a month and had grown into a profitable, sellable asset, which I went on to sell, purely on the strength of its SEO-driven pipeline.

0 → 60+
Monthly leads
12 mo
From launch to scale
100%
Leads from organic search
Exit
Sold the business
The Plants Project eCommerce · Artificial plants & planters · 12 months
+44%
Revenue · last 12 months

The problem

A growing online store in a competitive artificial-plants market, with a huge catalogue but rankings spread thin across hundreds of products and collections. Organic growth had plateaued.

The approach

Focused SEO on the collection and category pages that actually drive sales, trees, pots & planters, and room-based ranges, strengthened content around real buying intent, and tightened the technical foundations across the catalogue.

The outcome

Organic became a compounding revenue channel. Traffic and revenue both grew year on year, with the highest-intent collection pages doing the heavy lifting on sales.

+44%
Revenue · 12 months
+23%
Organic traffic
12 mo
Reporting window
AU-wide
Shipping & reach
Your Safety Partners WHS/OHS safety consultants · 12 months vs prior
+75%
Leads

The problem

A workplace safety consultancy with deep expertise across a wide range of services and two states, but search visibility wasn't keeping pace, leaving high-intent enquiries on the table.

The approach

Built out and sharpened the service and location pages buyers actually search for, safety audits, machine safety, traffic management, working at heights, across Melbourne and Sydney, backed by genuinely useful safety content and solid technical foundations.

The outcome

Organic search became a reliable, growing source of qualified enquiries, with leads and traffic both up sharply against the prior 12 months.

+75%
Leads
+45%
Organic traffic
12 mo
vs prior 12 months
2
States · VIC & NSW
Grange Meat Co. Premium butcher · Retail, online & wholesale · 24 months
21×
Return on SEO spend

The problem

An established Melbourne butcher with a real point of difference, paddock-to-plate, dry-aged, gourmet, but most of that story sat invisible in search while shoppers found supermarkets first.

The approach

Built search visibility around how people actually shop for premium meat, produce, cuts, recipes and delivery, across retail, online store and wholesale, with content and technical work compounding over two years.

The outcome

Organic search became the engine of growth. Traffic more than doubled year on year and is up over 4× on two years ago, with revenue and return on the SEO budget following close behind.

21×
Return on SEO spend
+52%
Revenue · 12 months
+115%
Organic traffic · YoY
+320%
Organic traffic · vs 2 yrs ago
Confidential · Law Legal services · Name withheld · 12 months vs prior
+51%
Leads from organic

The problem

A specialist legal business in a competitive, high-trust niche, where prospective clients research carefully before enquiring and search visibility directly shapes who gets the call.

The approach

Targeted the specific service and intent searches their ideal clients actually use, sharpened the pages that convert, and built genuine authority and trust signals around them.

The outcome

Organic search became a stronger, more consistent source of qualified enquiries, with leads up by more than half against the prior 12 months.

+51%
Leads from organic
12 mo
vs prior 12 months
Law
Industry niche
NDA
Name withheld
Confidential · Beauty salon Beauty & skincare · Name withheld · 12 months vs prior
+50%
Bookings

The problem

A beauty salon competing for local clients in a crowded market, where most discovery happens in search and bookings hinge on showing up for the right treatments at the right time.

The approach

Built local SEO around the treatments and locations clients actually search for, strengthened the pages that turn visits into bookings, and reinforced the trust signals that matter in beauty.

The outcome

Organic search became a dependable source of new clients, with traffic climbing sharply and bookings up by half against the prior 12 months.

+50%
Bookings
+86%
Organic traffic
12 mo
vs prior 12 months
NDA
Name withheld

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