A leading Melbourne SEO Consultancy for businesses ready to scale.

Melbourne · Working Australia-wide & internationally

SEEN SEO is led by senior SEO consultant Jack Genesin, so you work directly with an expert, not an account manager. I partner with established businesses to drive measurable revenue through search.

Trusted by businesses doing $1M+ in revenue who are ready to take SEO seriously.

Book a consultation → View case studies
$1M+
The size of business I work with: established and ready to invest in long-term growth.
10+ yrs
Senior SEO experience, plus a background in data science and digital PR.
1,000+
Websites analysed. Strategy guided by data, not opinions or templates.
0
Account managers, layers, or handovers between you and the work.

I focus on one thing: turning search into revenue.

The principle behind my work

SEO is often sold as a volume of activity: a set number of audits, technical fixes, content pieces or backlinks each month. It keeps everyone busy, but activity and impact aren't the same thing.

I work around a single question: will this drive revenue? If the answer is no, we don't do it, no matter how good it looks in a report.

↓ What that means for you

Every piece of work is tied to a clear revenue outcome.

Strategy is built around your business, never a template.

The highest-impact opportunities get worked first.

You see commercial momentum early, not 6-12 months in.

→ You pay for outcomes, not activity.

SEO focused on revenue, not rankings or traffic.

The right way to think about SEO

Most SEO focuses on improving rankings and increasing traffic. But traffic alone doesn't grow a business, especially now.

AI search now answers a lot of the questions people used to click through to a website for. So the easy "just looking for information" traffic is drying up.

The real opportunity is to show up at the moment people are weighing up who to buy from, both in Google and in AI tools like ChatGPT.

I focus on positioning your business where it matters most: when potential customers are comparing options, making decisions, and ready to act.

The Shift

More traffic doesn't mean more revenue. It's not about getting more visitors. It's about being chosen.

Where I focus your SEO Three stages where buyers decide

Comparing

The moment potential customers narrow down who they'll buy from, in both Google and AI tools.

Deciding

Where buyers are most ready to spend and competition is toughest, so it has the biggest impact on your revenue.

Acting

Where a visitor becomes a paying customer. The shortest, easiest step from interest to revenue.

A clear, outcome-driven process aligned to your business, customers, and revenue goals.

The Revenue-First SEO Framework

Understand

A deep dive into your business, customers, and current performance to see what's working, and what isn't. We get clear on who your best customers are and what makes them start looking for a business like yours, then match that to how they actually search.

Identify Opportunity

Pinpoint where you're leaving money on the table: the searches where customers can't find you, the places where what they want and what your site offers don't line up, and the biggest opportunities to get in front of them at the right moment.

Build Strategy

A focused plan to reach and win over your ideal customers at the moments that matter. This is where search and AI work together, making your business easy to find not just when people are searching, but when they're researching, comparing, and ready to buy.

Execute & Refine

Implement, test, and continuously improve based on real performance data, not assumptions. Work is prioritised by impact, with ongoing refinement to maximise performance over time.

Strategy determines direction. Execution drives results.

Jack Genesin

A senior specialist who works as an extension of your team.

What it's like to work together

You get direct access to me, a deep understanding of your business, and ongoing collaboration with your internal team: no layers, no handovers, and no re-explaining your business over time. Just consistent, senior involvement focused on your growth.

Direct communication with a senior SEO specialist.

Embedded into your team and internal workflows.

Consistent involvement from start to finish.

Most of my clients come to me after working with agencies. The biggest difference they notice isn't just performance. It's clarity, transparency, consistency, and accountability.

My background in data science shapes how I approach SEO.

Built on data. Driven by results.

Every decision is backed by analysis and aligned to what actually drives revenue, not vanity metrics.

Revenue

Where Your Revenue Comes From

See exactly where your leads and sales come from, not just traffic. I connect your search performance directly to real business results, so you can see what's working and why.

Authority

Digital PR & Authority

Build real authority through placements and mentions in trusted publications. This strengthens both search visibility and brand credibility.

AI Search

AI Search Visibility (GEO/AEO)

Make sure your business gets found and recommended when people search using AI tools like ChatGPT and Google's AI answers, right when they're deciding who to buy from.

Refinement

Continuous Testing

SEO is not static. I continuously test, refine and improve based on real performance data to maximise results over time.

See exactly what your SEO delivers: revenue, not rankings.

LeadSight · custom revenue attribution software

Most businesses can't clearly see how SEO actually contributes to revenue. They rely on traffic, rankings, or last-click attribution, which only tells part of the story.

That's why I built LeadSight, software made purely to give service-model businesses visibility over the revenue their digital marketing channels generate. It shows exactly how much revenue your SEO is driving, in dollars, not rankings or traffic.

It doesn't stop at SEO. You also get revenue transparency across your other digital channels, so you can see how each part of your marketing contributes to the bottom line.

The result is a single, clear view of what's actually driving growth, so every decision about where to invest is grounded in real revenue.

sample brand  ·  sample dashboard
Last 90 days
LeadSight

Revenue by channel · sample data

Last 90 days · AUD
ChannelShareRevenue
Organic Search
$248k
Paid Search
$172k
Social
$118k
Email Marketing
$84k
Direct
$56k
Referral
$36k

Each engagement is tailored, but most clients work with me in one of these four ways.

Search Services

Many combine more than one.

Most popular

Managed SEO

End-to-end strategy and execution for businesses that want SEO fully managed. Covers strategy, research, technical optimisation, content, authority building, and ongoing performance improvement.

Find out more → For internal teams

SEO Consulting

Strategy, audits and advisory for internal teams or agencies that need direction and oversight, with execution handled in-house.

Find out more → The next frontier

AI Search Optimisation

Get your business found and recommended in AI tools like ChatGPT and Google's AI answers, shaping how you show up while people are researching and deciding who to buy from.

Find out more → Authority building

Digital PR & Authority

Build credibility and visibility through placements in trusted publications. Strengthens both SEO performance and brand authority.

Find out more →
See Services →

A snapshot of what focused, revenue-driven SEO can achieve.

Proven revenue growth across industries

Real results from real businesses. A few highlights below, full case studies, with figures and timelines, are available on request.

Founder case study  ·  built & sold
Leads from search · 12 months Organic
0 → 60+/mo
To scale12 mo
From organic100%
OutcomeSold
Party Photographers Melbourne
Event photography · Melbourne Built & sold

Grew a brand-new business to 60+ leads a month — then sold it.

A business I founded from zero and scaled purely on SEO, to 60+ qualified enquiries a month within 12 months, before selling it on the strength of that pipeline.

eCommerce case study  ·  artificial plants
Revenue · last 12 months Organic
+44% revenue
Organic traffic+23%
Window12 mo
ReachAU-wide
The Plants Project
eCommerce · Artificial plants SEO

+44% revenue from compounding organic growth.

Focused SEO on the collection pages that actually drive sales. Traffic and revenue both grew year on year, with the highest-intent pages doing the heavy lifting.

Premium butcher case study  ·  retail & online
Return on SEO spend · 24 months Organic
21× on SEO budget
Revenue+52%
Traffic · YoY+115%
Traffic · 2 yrs+320%
Grange Meat Co.
Premium butcher · Melbourne SEO

21× return on SEO spend for a premium Melbourne butcher.

Built visibility around how people shop for premium meat across retail, online and wholesale. Traffic more than doubled year on year and is up over 4× on two years ago.

See more case studies →

Senior involvement, tailored strategy, and reporting tied to revenue.

What working with me looks like

Most clients come to me after working with an agency, so here's an honest side-by-side of what tends to change.

- The typical agency setup
+ Working with me
×Sold by a senior, then handed to a junior account manager.
✓You work directly with a senior SEO specialist from day one.
×Fixed packages and templated deliverables.
✓Strategy built entirely around your business.
×Work driven by monthly quotas.
✓Work prioritised by revenue potential.
×Reporting focused on rankings and traffic.
✓Reporting connected directly to sales and revenue.
×Attention split across a high volume of accounts.
✓A deliberately small client list, with senior focus throughout.

An agency manages your account.

I'm a partner accountable to your growth.

Trusted by businesses across Australia.

Client reviews

★★★★★

"Having Jack to take SEO off my plate in my day to day is a massive help. Results have been really great so far. He has also provided us with recommendations to improve our overall website for better conversion rate, and in turn helped us lift a suspension on our Google Ads account. It has made a big difference working with a freelancer who is always readily available compared to an agency."

Tahlia M.White Story
★★★★★

"We would like to express our gratitude to Jack for his exceptional service to our agency over the last 18 months. Jack is first and foremost exceptionally integral and trustworthy which is a rare find in this "dark art" SEO space. His skillset in our opinion is one of the best in the southern hemisphere, he's got an exceptional track record of results, is communicative and has his finger on the pulse with all of Google's latest trends and updates. You will be hard pressed to find a better SEO professional in Australia to partner with and we have no hesitation in giving Jack the full recommendation and backing of our entire agency team here at CLIQ."

Tim & Esther ButteryCLIQ MC
★★★★★

"Jack has continually produced excellent results for our business. He's highly professional and his extensive SEO knowledge and experience has proved to be a huge asset to our business. Highly recommend."

Josh B.The Plants Project

Frequently asked questions.

FAQs

An SEO consultant works directly with your business to grow how often the right customers find you in search, and turns that into real revenue. Unlike an agency, the work is shaped around your business and goals rather than a fixed package of tasks. In my case, that means you work with me directly, from start to finish.

If you're an established business doing $1M+ in revenue, and you want SEO to become a meaningful, measurable source of growth, then yes. If you're earlier stage and looking for cheap traffic, an agency or freelancer is probably a better fit.

Both can work, depending on what you need. Agencies are often a good fit for high-volume or earlier-stage requirements. A consultant is built around your business, with senior involvement end-to-end. If clarity, accountability, and revenue-focused strategy matter most to you, that's where I add the most value.

Pricing depends on scope, complexity, and the stage of your business. Engagements are typically structured monthly, with clear deliverables tied to revenue outcomes. I'll give you a precise figure on a consultation call once I understand the opportunity.

Quick wins (technical fixes, surfaced opportunities, tracking issues) often land in the first 30-60 days. Compounding revenue impact typically shows from month 3 onwards. I prioritise work by impact, so we're never waiting six months to see whether the strategy is working.

I'm based in Melbourne and work with clients across Australia and internationally. Most engagements are run remotely, with in-person sessions for local clients where it adds value.

Measurable revenue, not just rankings or traffic. Reporting ties back to real leads and sales, so you can see exactly what SEO is delivering compared with the rest of your marketing.

Yes, but the game has changed. There's less traffic from people just looking for information, so being visible at the moment people are choosing who to buy from matters more than ever. AI tools now recommend businesses that are seen as trusted, well-known names in their field. That's exactly where I focus.

Established B2B, SaaS, eCommerce, and professional services businesses doing $1M+ in revenue who treat SEO as a long-term investment in revenue, not a short-term tactic.

Not necessarily. I work with internal teams, with external partners (devs, content), or fully end-to-end depending on what you need. The structure is shaped around your business, not the other way around.

A background in data science, my own revenue-tracking platform, deep experience getting clients featured in trusted publications, and a focus on being visible right when customers are choosing who to buy from (including in AI tools). Every recommendation ties back to revenue: no vanity metrics, no slide-friendly fluff.

If you're serious about SEO and want a partner focused on outcomes, we should talk.

Let's talk about your growth

I'll give you a clear view of where the opportunity is, what's holding you back, and what it would take to turn search into a meaningful source of revenue.

I typically work with established businesses doing $1M+ in revenue and looking to invest in long-term growth.

What happens next
A 30-min consultation call: no deck, no pitch, no fee.
I review your site beforehand so we don't waste the call on context.
Honest feedback in plain English, including whether you actually need me.
Free 30-min consultation

Tell me about your business.

What you're trying to achieve, what you've tried, and what's holding you back. I'll respond personally with a clear view of the opportunity.

Please enter your name.
Please enter a valid business email.
Please enter a valid website URL.
Tell me a little about what you're trying to do.

Goes straight to me. I respond personally, no autoresponder, no funnel.

Thanks, I'll be in touch personally within 1 business day.