I'm a self-confessed SEO nerd with a genuine love of business and growth. I started SEEN SEO so established businesses could work directly with a senior SEO consultant, not an account manager, and finally treat search as a real, measurable growth channel.
I've always been a nerd about SEO. It's the rare thing that lets me combine everything I love: data, consumer psychology, and helping a business grow. And I love business, full stop, especially the growing part.
I learned SEO the best way there is: by doing. I was an event photographer, built my own website, taught myself search, and grew it to around 60 leads a month before selling the business. That hands-on practice taught me more than any course could.
Since then I've worked both agency-side and in-house, which gave me something most SEOs never get: a clear view of how agencies really operate behind the scenes, plus how serious businesses think about SEO internally and where it fits in the wider marketing mix.
I also saw how often the agency model lets people down. Long lock-in contracts. Work quietly outsourced overseas. Teams growing so fast they put people on accounts before they're ready, then can't answer a client's questions. I know, because a decade ago I was that account manager.
So I built SEEN SEO for businesses who are tired of that and want to work directly with one specialist who operates like part of their team. That direct relationship builds trust quickly, and when you trust the strategy, I can move faster, with none of the rigid templates, packages and set models agencies lean on. That means growth, sooner.
I wanted to give businesses what an agency rarely can: a senior specialist who works like part of your team.
Jack GenesinAs an event photographer I built my own website, taught myself SEO, and grew it to around 60 leads a month before selling the business. Hands-on is still the fastest way to truly learn search.
I worked across several agencies as an SEO account manager and technical specialist, learning the craft in depth and seeing exactly how the agency model works from the inside.
Moving in-house at a large, successful business showed me how serious companies actually use SEO: what owners want from it, and how it fits into the bigger marketing and operations picture.
Now I bring that full skillset to a deliberately small list of clients: revenue-first SEO, backed by data, explained in plain English, and delivered directly by me.
A Masters in Data Science plus 10+ years in SEO is a rare mix. It means strategy backed by real analysis, not guesswork.
Jack GenesinI focus on revenue, not vanity metrics. I built my own attribution platform so clients can see, in dollars, exactly what SEO is contributing to the business.
No account managers, no overseas outsourcing, no handovers. You get a senior specialist who works like part of your team, which means trust and momentum, faster.
I can explain any technical concept at whatever level suits you. Your technical background doesn't matter; I adapt my language to it without missing a beat.
My data science background means decisions are guided by real analysis and consumer insight, not opinions, hunches, or one-size-fits-all templates.
"Having Jack to take SEO off my plate in my day to day is a massive help. Results have been really great so far. He has also provided us with recommendations to improve our overall website for better conversion rate, and in turn helped us lift a suspension on our Google Ads account. It has made a big difference working with a freelancer who is always readily available compared to an agency."
"We would like to express our gratitude to Jack for his exceptional service to our agency over the last 18 months. Jack is first and foremost exceptionally integral and trustworthy which is a rare find in this "dark art" SEO space. His skillset in our opinion is one of the best in the southern hemisphere, he's got an exceptional track record of results, is communicative and has his finger on the pulse with all of Google's latest trends and updates. You will be hard pressed to find a better SEO professional in Australia to partner with and we have no hesitation in giving Jack the full recommendation and backing of our entire agency team here at CLIQ."
"Jack has continually produced excellent results for our business. He's highly professional and his extensive SEO knowledge and experience has proved to be a huge asset to our business. Highly recommend."
Book a free, no-pitch consultation and I'll give you a clear, honest view of the opportunity, in plain English.
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